This week I came into the office with two big ideas for future editions of wisdom. But when I was distracted my "Monday Morning Memo from Roy Williams from the Wizard of Ads in my opinion.
His article on a handwritten letter, he received the focus. The writer found solace in the communications delivered through traditional channels such as the written word from the U.S. mail. His opinion on the new communication technologies. Roy friend writes:
"" Too much communicationquickly breaks down into information that will further deteriorate in data.I believe that this achievement of the full sphere in the American culture. "Three Sheets, Dan concludes:" My long belabored point is that the media facilitate intervention in the name of the communication. With each advance of technology, more and more people are looking for ways to protect themselves from intruders, so that spawning more and more communication technology. "
Dan is an excellent point. Man is a communicative species.We started by beating drums and against the chest, then formed language, followed by the written word. After a few thousand years, people have, where we have arrived today.
Here, the good news, some things can not be changed. People still need to buy things. People will always find ways to gather information to make decisions about things they can buy. It's called selective attention. Our purchases are usually created by needs, desires and needs.
If your car is runningperfect, offers you remember how many cars you on TV, radio or newspaper? What happens to you when your car breaks down and the need for a new car creeps over you? You got it! You start very carefully written out to all offers. Consumers have a push I need to buy now, moved, would I do if I buy ready mentality.
Cars are easy to use, because our need to understand for personal transport, but what about furniture? Let's get specific, Amish are furniture.ThereFans of Amish out there, but it is certainly not the need for Amish furniture. There is a desire and a charm that attracts you and your craft. It is a style of furniture that warms the heart and warms the house.
Engaging consumers consider a notification in writing persuaded Amish furniture, and invites them to the charm of the ancient world, that embodies discover this special purchase. The Relational buyers may be in the shop by being enticed to a feel of the Amish brand, it transforms from aProspect of a regular buyer of Amish furniture for years to come.
Communication technology has challenged advertisers to look at many different approaches to advertising, however, remains the basic principle that you remain consistent with your message and where you advertise. Consistency is the key to successful marketing and advertising!
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